Escrow-protected creator deals

Brand deals, secured.
Payments, guaranteed.

hustl. is the marketplace where brands find the right creators with AI matching — and every deal runs through a contract, escrow funding and milestone payouts. No chasing invoices. No ghosted briefs.

Held in escrow
100%
Dispute window
72h
Creator fee
5%
GL
Glow Lab × @ananya.creates
Summer launch · 1 Reel + 3 Stories
In progress
Held in escrowDeal value
₹42,000₹60,000
₹18,000 paid out · 30%
  • Script approved₹18,000
  • Reel goes live₹30,000
  • 30-day usage rights₹12,000
AI-matched · escrow-funded

Built for campaigns across every category

  • Beauty & skincare
  • D2C brands
  • Fintech
  • Gaming
  • Food & beverage
  • Fashion
  • Consumer tech
  • Fitness
  • Travel
  • Parenting
  • Auto
  • Music
The problem

Creator marketing runs on DMs, spreadsheets and trust. It breaks on both sides.

Payments slip, briefs get lost in threads, and nobody has a paper trail when something goes wrong.

For creators

Doing the work is no guarantee of getting paid.

  • Net-60 “we’ll pay after the campaign” invoices that never clear.
  • Scope creep with no contract — “just one more revision”.
For brands

Finding the right creator takes weeks of guesswork.

  • Inflated followers and engagement pods that don’t convert.
  • Advance payments with no guarantee content ever goes live.
How escrow protects both sides

Money moves only when the work does.

Creators know the budget exists before they start. Brands know nothing is paid out until they approve the deliverable.

  1. 1

    Brief

    Brand describes the campaign in plain words. AI structures it.

  2. 2

    Match

    Ranked creators with match reasons, or creators apply to open briefs.

  3. 3

    Contract

    Deliverables, dates and payment terms agreed and e-signed.

  4. 4

    Escrow

    Brand funds the full deal value before any work starts.

  5. 5

    Milestone payouts

    Each approved milestone releases money to the creator.

Deal progressStep 4 of 5
  1. Offer
  2. Contract
  3. Escrow
  4. Delivery
  5. Payout
Two-sided by design

One deal. Both sides protected.

The same contract, escrow and milestone rails — tuned to what each side needs.

  • AI creator matching

    Ranked shortlists with reasons — audience fit, engagement vs. benchmark, past deal outcomes.

  • Fraud screening built in

    Authenticity scores flag bought followers and engagement pods before you commit budget.

  • Contracts in one click

    Deliverables, usage rights and dates captured in a signed agreement, not a DM thread.

  • Approve before you pay

    Money releases only when you approve each milestone. 72 hours to raise a dispute.

Post your first brief
AR
Ananya Rao
Skincare · Bengaluru · 184K
92
Why this match
  • Audience 72% women 18–34 in metro India
  • Engagement 4.8% — 1.4× tier benchmark
  • 3 completed skincare deals, 4.9★
  • Rate ₹8K above brief budget
AI that shows its work

From a messy brief to the right shortlist in minutes.

No black boxes. Every score comes with the signals behind it.

Brief parser

Write the campaign like you’d text a friend. We extract niche, platforms, deliverables, budget and timeline — with a confidence score on every field so you know what to double-check.

“Launching our vitamin C serum next month. Want 5 skincare creators, mostly women in big cities, a reel + a few stories each on Insta or Shorts. ~50k per creator, need it live mid-October.”
Parsed into a structured brief
Niche
Skincare / beauty
97%
Platforms
Instagram Reels, YouTube Shorts
94%
Deliverables
1 Reel · 3 Stories
91%
Budget / creator
₹40,000 – ₹60,000
88%
Audience
Women 18–30, Tier-1 cities
79%
Timeline
Live before 15 Oct
62%

Match score with reasons

Every creator gets a 0–100 fit score and the evidence behind it: audience overlap, engagement against their follower tier, niche authority and past delivery.

AR
Ananya Rao
Skincare · Bengaluru · 184K
92
Why this match
  • Audience 72% women 18–34 in metro India
  • Engagement 4.8% — 1.4× tier benchmark
  • 3 completed skincare deals, 4.9★
  • Rate ₹8K above brief budget

Authenticity & fraud score

Growth spikes, engagement anomalies and low-quality comments are flagged before an offer goes out. High-risk deals get a payout hold for review.

Authenticity score
94 Low risk
94
  • Follower growth (30d)
    +4.2%
  • Engagement vs. tier
    1.4×
  • Comment quality
    Organic
  • Audience geo match
    86% IN
Payment modes

Pay the way the deal actually works.

Pick a structure when you send the offer. Escrow and approvals work the same in every mode.

Default for new pairings

Full on completion

Brand funds escrow up front; the full amount releases when the final deliverable is approved.

Escrow fundedReleased on approval
Reliability score 85+

Upfront for trusted creators

Proven creators can be paid as soon as the contract is signed and escrow is funded.

Signed + fundedPaid immediately
Most flexible

Custom milestones

Split the deal — e.g. 30% on script approval, 70% when content goes live. Each part releases on approval.

Script · 30%Live · 70%
Pricing

Free to join. We earn when deals close.

No listing fees, no retainers. A small fee on funded deals keeps escrow, contracts and dispute handling running.

See pricing & fee calculator
8%
Brand fee on Starter

5% on Growth

5%
Creator fee per payout

Nothing to join

2%
Processing, at cost

Passed through, no markup

FAQ

Frequently asked questions

Can’t find an answer? Email support@hustl.app.

Your next deal should pay on time.

Join hustl. free. Post a brief or build your creator profile in under five minutes.

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